Guaranteed Top Listing Positions Q/A
Can You Guarantee My Listing To Be In The Top Positions?
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Absolutely YES - By using our optional "Guaranteed Positioning Program," we 100% GUARANTEE that your listing
will appear within 5-7 business days within the TOP sponsored or listing positions of the world's largest search engines, directories,
and portals. You'll be able to reach over 80% of all U.S. Internet users. You'll be in the top listings of Yahoo!, MSN (Microsoft), Lycos, Altavista, InfoSpace, iwon, Excite, Go, Go2Net, HotBot, CNET, Dowload.com,
ZDNet, Dogpile, Metacrawler, Search.com, Web Crawler, BellSouth, Juno, Netzero, and Microsoft's
and Netscapes browsers**.
Click HERE to get an immediate online price quote.
For those who DO NOT utilize our Guaranteed Positioning Program, your positioning cannot be guaranteed. Your position within
the engines and directories, instead will be based upon several factors of which you exclusively control. These include your site's
Title Tag, Keywords, Description, Content and actual position of the content in the page. So, without using our optional Guaranteed Positioning
Program, there is no way to guarantee position placement in these engines.
The best that you can do is to utilize techniques which include
the proper use of Meta Tags, Title Tag, Page Layout, Page Content, Page Name, Links, Image Alt Tags, Not Using Frames in your
web site, or if it is already framed - then the proper usage of the NOFRAMES area. Additionally, the number of other web
sites that are linked to yours has an effect within some engines but not all.
If you are not familiar with programming, we provide an optional Meta Tag programming package available for only $99.95.
You can order it on our "Order Page".
Click HERE to get an immediate online price quote.
What are Guaranteed Positioning Program Listings and what are the benefits?
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Guaranteed Positioning Program Listings are the top three listings in search results, which generate the greatest amount of
traffic for our advertisers. These listings appear on an extensive network of premier Web sites with whom we have working
relationships, including Yahoo!, MSN (Microsoft), Lycos, Altavista, InfoSpace, iwon, Excite, Go, Go2Net, HotBot, CNET, Dowload.com,
ZDNet, Dogpile,
Metacrawler, Search.com, Web Crawler,
BellSouth, Juno, Netzero, and
Microsoft's and Netscape's browsers default search screens.**
Click HERE to get an immediate online price quote.
What type of traffic and how many visitors will I get from Guaranteed Positioning?
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TYPE: The type of traffic you will receive as a result of our efforts will be very targeted. They will have expressed an interest in learning more
about your exact product or service. That is why they searched using your keyword or key phrase. They want to learn more...
VISITORS: Are You Ready For Volume? The amount of traffic received will vary from site to site,
so we cannot provide an exact figure on how much additional traffic you can expect. But we do know that the listings in the Top positions have an
enormous advantage over the other listings in the engines and directories. Just ask yourself, when you search the engines, do you read the 100th listing
first or the ones on page one in the top positions. Of course the answer is the Top Listings First. That's only logical. So does everyone else. See the potential?
Click HERE to get an immediate online price quote.
Who should use our Guaranteed Positioning Program?
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Anyone who is serious about their Internet marketing results and who has the ability to handle the increase in business and inquiry volume.
If you sell an item or service where your profit margin is slim, then obtaining the highest number of qualified sales opportunities is
essential to your success. If you sell an item or service with a high profit margin, then the same applies to you. After all, even if you are
making a lot of money per sale, there's nothing wrong with making more sales as a result is there... Certainly not. Click HERE
to get started today.
Click HERE to get an immediate online price quote.
What happens if I get too much business?
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Don't laugh... This is a very real possibility. As you can imagine, being listed in the Top listing positions in these engines has a tremendous
potential for increased business. Of course, your visitor volume depends upon a couple of factors including the number of Internet users
searching for your type of product or service. Let's face facts - if you sell something that no one wants, nothings going to help you
and you'll be disappointed with the results and shouldn't use this service. On the other hand, if you have a product or service that
does have sales potential, then your results may be at a level that could easily be overwhelming.
Therefore, you should only use this program if you are fully prepared to handle the additional flow
of business activity. Being in the Top positions has a very real possibility of bringing a company "too much business."
If this turns out to be the case with your site, please contact us and we can temporarily move your site out of the Top until you
have an opportunity to catch up with your inquiries and orders. Just keep us informed as it happens.
Click HERE to get an immediate online price quote.
What if I don't want to be in the Top Listings Positions?
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Guaranteed Top Listing Positions are a great way to greatly increase your exposure potential to high quality targeted traffic.
That's because more than 80% of all active Internet users have access to our Top Listings. We do, however, realize that some
site owners may have strict advertising budgets, and therefore cannot participate in this program. If this is your situation,
we advise that you take advantage of our regular search engine submission program where we submit your web site to over
1,300 engines and directories each month. Of course, with that program, there is no guarantee that you will be even listed on
the first page as positioning for those sites will be determined by the pages programming and the engines evaluation of the site.
Click HERE to get an immediate online price quote.
Can I pay to have my listings permanently positioned in the Top Listings?
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No, as search results are dynamic, and your position in the search results may change periodically during the day based on the
bidding activities of other advertisers. We do, however, provide management of your account where we will be able to work very
hard to maintain your desired position in the search results. To help you secure the number one position, we recommend that
you tell us what your Max Bid will be for any particular search term. This way, we can continue to beat any other bidders by .01
one penny to keep you in the #1 slot up to your bid maximum.
Click HERE to get an immediate online price quote.
Where will my listings show up on the search engines and directories?
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Our Guaranteed Top Position Listings appear at the top of the search results of the engines and directories involved. The exact
location and how they are shown depends on each engine. In some cases only selected terms will appear. Our Guaranteed Top
listings may be set apart by a title block, such as “Sponsored Listings” or “Partner Listings.” In other cases, they are featured
among the partners’ results.
Click HERE to get an immediate online price quote.
What determines my position?
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You position is determined by the amount of money you are willing to spend per click-thru VS anyone else who is bidding on that
exact same search word or phrase. The highest bidder gets position #1. The next highest bidder gets position #2 and so on.
Click HERE to get an immediate online price quote.
Who manages my positions and bidding?
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We totally manage all your bids 24 hours a day, 7 days a week. Your account is assigned a specific account representative who will keep your listing
position in the exact position you desire. They will increase and decrease your bids according to any competitive bids you may be receiving on your
particular keywords.
Click HERE to get an immediate online price quote.
Who am I bidding against?
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There are a few other firms that have agreements with pay-per-click services, search engines, and directories as we do. Therefore, you will be competing against
other firms worldwide.
Click HERE to get an immediate online price quote.
What happens if someone bids higher than I do?
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Temporarily they will take over the position you once held. Again, this is temporary. As soon as we detect that this has happened, we will place a bid for that
search term that is 1 penny higher than theirs thereby putting your listing back in the prior position for which you had requested we maintain for you.
Click HERE to get an immediate online price quote.
How can I see what is being bid by others for different keyword positions?
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We can provide you with a tool. Just contact us and we will get it to you.
Click HERE to get an immediate online price quote.
How much does this cost me?
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Your total costs are comprised 3 factors: 1) Your one-time initial setup fee, 2) your monthly management fee, 3) your actual costs for your visitors.
Click HERE to get an immediate online price quote.
How do I get started?
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Click HERE to get an immediate online price quote.
What happens if someone keeps clicking on my listing?
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A number of methods are used to ensure that all clicks that are reported to our users are genuine. For security reasons, we do
not disclose details of this protection methodology nor do we give visual or system clues that click protection is active.
Rest assured that "invalid clicking" is one of our most important issues. We realize that it is mandatory to ensure the integrity
of our marketplace.
Click HERE to get an immediate online price quote.
How do I know where my traffic is coming from?
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We recommend that all of our advertisers use tracking URLs on all of their advertising. After all, your budget and the success of your
business are important to you. Tracking URLs can work on any site where a click is used as a measurement. Once you have a
tracking URL for all of your advertising buys, you'll be able to do an equal and balanced comparison among each of the
advertising vendors to determine which works best for you. And those sites are the ones where you should continue to advertise.
Remember, keep your eye on the bottom line! We can help you set this up... just give us a call.
Click HERE to get an immediate online price quote.
How do I decide what keywords or key phrases are best?
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We work with you in this area. However, you being in your position of direct involvement with your own company and your industry
are the best to have knowledge of words that relate to your product or service. We can provide you with methods to see the searching
patterns of people using certain words which will show you the number of times a certain word or phrase was searched in the prior
calendar month. Additionally, it will show you related search words or phrases which you may want to consider using for your own.
Click HERE to get an immediate online price quote.
How many keywords or key phrases can I bid on?
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You may have hundreds on your account, as long as they are relevant to the content on your site.
To generate the greatest amount of traffic, we encourage you to bid on as many search terms as possible, so that you
increase the chances of your listing being seen by potential customers. We've found that advertisers with 20 or more
search terms are the most pleased with traffic they receive.
Click HERE to get an immediate online price quote.
How do I determine which position I should bid for?
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Many things affect click-through rate, including well-written titles and descriptions, and the relevancy of your listing to the user's search.
But one of the most important factors is your listing's position in the search results. We've found that the higher your listing's position
in the search results, the more clicks you're likely to receive.
Click HERE to get an immediate online price quote.
What is the minimum bid and minimum monthly spend?
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All listings require a minimum bid of 5 cents and all accounts will be required to spend a minimum of $20 per month regardless of the clicks obtained.
This total includes ALL the charges from ALL your keywords.
Click HERE to get an immediate online price quote.
Who Is SiteSolutions.Com?
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SiteSolutions.Com, is one of the world's largest Search Engine
Submission Services. We've been in business since 1995, and are known
as the premiere search engine submission company. We have provided services for millions of
users from sole proprietorships home based businesses to multinational industrial corporations.
Thankfully, we are NOT a publicly traded company and HAVE NOT used any venture capital
for funding. We are a division of Online Fulfillment Corporation, a family owned and managed
corporation proudly based in the United States Of America.
The professionals at SiteSolutions.Com are experts in search engines and
directories. Over the years, we have developed the industries most advanced
submission service and web tools available. That's why over the years businesses such
as Hewlett-Packard, NASA, Pricewaterhouse, Simon and Schuster, United Artist Theatres, and
millions of others have utilized our services.
Our Customer Service
Personnel offer a level of service that is "Second To None". Unlike many
other firms, we don't hide behind e-mail. If you have questions, call us.
We're here to assist you with information and support prior to, during and
after the sale. You can reach us Toll Free within the United States and
Canada at 877-855-2003 or International at 916-771-4756.
Why Should I Submit My Site To The Search Engines and Directories?
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Very simply put, we believe that our submission service is the very best investment you can make
for your Internet marketing dollar. There is nothing worse than having made a substantial investment
in time, resources and money into a professional web site only to have it fall into the
"http://www.I_Can't_Find_My_Site.Com Black Hole Of The Internet Universe" never to
be seen or heard from again.
It is CRITICAL that you utilize our service to maximize your sites exposure.
Let's face it, for an amount equal to just a few dollars a month, do you really
want to take on the laborious hassle of submitting your site to 1,300+
search engines and directories? For the price of just a few McDonald's
combination meals, do you want to take on the headache of trying to do the
submissions yourself manually? NO WAY !!! Just as bad, can you
imagine missing out on the opportunity of a sale because no one
could find you on the net? Of Course Not. That's why you should
place your order today. It's just good business sense.
The SiteSolutions.Com Service Guarantee:
1.) We submit your web site to 1,300+ of the net's hottest
Search Engines and Directories.
2.) We save you time and money by taking on the task so you don't have to.
:-) Feels good already doesn't it?
3.) We offer you a 100% No Questions Asked Guarantee. If you're not satisfied with
our submission service, just let us know within 30 days from the date of your
order and we will refund your money IN FULL with no deductions.
( NOTE: If a refund is made, we will reverse all
submission work done by us. That's only fair. Optional programming costs not
included in the money back guarantee. Guaranteed Top 3 Positioning Program orders do not have a 30 day money back guarantee. )
Submissions - Automatic VS Manual?
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We are often asked if there is any difference between submissions done
manually or performed automatically. The answer is YES - They are different.
How? You Won't Be Wasting Your Valuable Time - It takes DAYS to manually submit
your site to 1,300 different Search Engines, Directories and Indices. Let
us do this tedious work for you so you won't be having that splitting headache
after staring at that screen for 48 hours trying to get it all done. As to
the results achieved, there is no difference between Automatic VS Manual other
than the time and energy saved on your part. Except for the following instance:
Some search engines require that you submit your web site
to them using their own submission form. That's why most submission software packages and
therefore, most other submission companies fail when submitting to the engines. You see, most
search engines look for something called a "Referrer Code". This code tells them that you are
submitting to them using their form in their web site. This helps them stop all of the Search Engine
Spammers who abuse the engines. So, how are we different?
The software that we have written actually calls up each search engines submission page one at a
time which gives us the "Referrer Code" and then we send them the information that they need to
get your site listed. Since we are using their form, the order is accepted.
Of equal importance is that we submit one person's information and then leave that engine and move
to the next and submit that person's data to it until we have completed all 1,300 engines and directories
for that one client. Why that's so important is because if we didn't do it this way, we would then be
submitting lets say a thousand clients that day at one time to each engine. Most engines will only let
you submit a limited number of sites mostly about 20 per connection before they start rejecting the
submissions. That's why we do one customer to all of the engines, one at a time, and then take the
next customer and go back through the entire engine list. That way, we are not hitting the engine with
multiple submissions at one time just "one" customer at a time.
Meaning, instead of submitting a thousand clients to one single engine
and then moving to the next engine to the entire
list of over 1,300 search engines and directories. Once it completes the process for
that one customer, then and only then, does it begin the process of submitting the
next customer's data to the search engines and directories. This way, only one client is
submitted to a specific search engine at one time. This is the optimum method.
Some software packages, used by other submission firms, submit multiple
customers to one particular search engine at one time. This can cause
their submissions to be rejected and possibly fail.
How Long After I Place My Order Do You Submit My Site?
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Once you place your order, your information is immediately put in que for
processing. Normally your site submission occurs within 4 days from the
placement of your order. Sites paid for by check will be held in que
for up to 2 weeks waiting for your check to arrive.
When Will I Appear In The Engines?
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This is a very important topic. Please read ALL of it.
If you are using our optional "Search Engine Positioning" program, you will appear in the major engines within 3-7 business days.
If you are NOT using our optional "Search Engine Positioning" program then the following applies to you:
Search engines and directories control their own databases and the time frame it takes to
get into their search engines. Therefore, how soon you appear in any one particular engine or
directory is totally up to them. This is something that no one other than the Search Engine
or Directory itself has any control. Once your site is submitted, we must wait. It's that way
for ALL web site owners so be patient. There is NO way to speed it up. It takes time.
"OK, so SiteSolutions.Com submits my site each month. How soon can I expect to see my
web site included in the search engines?" The earliest possible we are seeing is usually AltaVista in
4-5 weeks. Other engines will begin to pick you up on the average of 2-4 months with some
taking as long as 5 months. Remember, whether you submit your own site manually or have
us do it for you, neither of us has control to force the engines to show your site any earlier.
"Why is it taking so terribly long?" It's a combination of a few things; 1) the enormous daily growth
of the Internet. Hundreds of thousands of sites are being added continually and 2) the staff at many
of the search engines has been drastically cut due to their poor profitability and restructuring changes.
Is there anything that you or we can do to speed things up? The answer is NO. We are submitting
your site each month. We are waiting for their equipment to spider your web site and include you
in their database. The ball is totally in their court and they'll get to it as quickly as they possibly can.
We have spoken to many of the personnel from various Search Engines and they assure us that
they are doing their very best and appreciate the patience shown by our clients.
Although we understand their reasons for the delays, it still causes frustration to everyone
who is patiently waiting for their web sites to be listed. We will continue to submit our client's
site information to them on a monthly basis and keep an ever watchful eye on the results.
Your patience with their temporary delays is appreciated. Thank You.
How Often Should I Submit My Web Site?
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First, lets talk about why you should even have to resubmit your site at all. It
would seem that if you submitted your site and got into the search engines and
directories that that should be enough. Nothing could be further from the truth.
Directories: Most directories are setup to keep just the freshest submissions
in their databases. That's why for directories, monthly submissions are an absolute
must (the exception is Yahoo!).
Search Engines: On the other hand, Search Engines try to keep your
site for a longer period of time. But, even then we see web sites dropping from
them at an alarming rate. There are many reasons for this to happen from
spider timeouts, to your hosting server not being available at the time of
spidering, to even a sloppy database file rebuild on the part of the Search
Engine. Lets just suffice it to say that if you depend on your web site for
revenue generation and the Search Engines to keep your site indexed without
monthly resubmissions, you are heading to disaster and www.ican'tfindmysite.com
problems.
Now to the question, how often to submit. There are a diverse number of opinions
on this subject. We have found the optimum time to be Monthly
Can I Have Multiple Domain Names Be Directed To Just One Web Site?
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Many people have asked us this question. Here is what is meant. Can I have www.aaa.com,
www.bbb.com, www.ccc.com, www.ddd.com, www.eee.com, www.fff.com, www.ggg.com, all direct
anyone coming to them into their main web site, www.mydomainname.com? The answer is yes
BUT, there is a warning that needs to be reviewed.
First, why would someone want to do this. Let's say that a company has several different
products that are all covered in detail in their main web site. They have heard from someone
that to "really get a lot of traffic" you should get many different domain names that match
the names of your major products, then submit all those various names to the search engines.
This way, you will have many times the normal chance of being found and, when a person is
looking for your specific type of single product, you are more likely to come up higher in the
list. Yes, this is true but it must be done correctly to be effective. If it's done wrong the
results won't show up.
When most people try to do this, they talk to their web master or ISP and they are told this:
"Just get all these domain names, I'll host them for you at a really low cost each. Then, I'll
program my computers that when someone wants to see the product talked about in www.aaa.com
that my computer will forward them automatically over to www.mydomainname.com. This way, you
don't have to program all these different web sites with their own web pages, and also, since they
don't have their own content, I can charge you less. We both win." WRONG!!!
What really happens is that the search engines see that it is being sent to another place
during it's cataloging activity known as spidering, and refuses to list aaa, bbb, ccc, ddd, eee,
fff, or ggg. Instead, they will only list the main site.
There is a way to work around this though and accomplish what the web site owner is attempting
to do. First, the owner must have "real domains" meaning, do not use the forwarding method that
their ISP recommended. Instead, have each of their domains have an "actual web page" in each of
the domains. Each domain's single page shall be very focused to mentioning only the product
that is mentioned in the web site name, i.e. for www.aaa.com, the meta tags for keywords,
description and title should all talk 95% about "aaa" whatever aaa is. Also, you should have
a few paragraphs on the actual web page itself that talks about your company and about your "aaa" product. Then have a button link
that is marked to take them into your main web site, www.mydomainname.com/aaa.html, to the page that
talks about that specific product. This is called a "Splash Page or Side Door."
We have simplified the instructions for creating side doors but the main point is this; If you
attempt to have search engine submissions performed for web sites that have NO content but
instead, they just point or forward the user over to your main web site, then you will be
very disappointed with the search engine results.
How Do I Know I've Been Submitted?
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Each month we will send an email to the email address that you provide us, confirming that we have submitted your site(s) to the engines and directories during the prior calendar month. It is not uncommon, especially in todays spam world, that for various reasons our email notifications to you may be blocked. This can be caused by your email spam blockers or filters, by your email server providers systems, or for a number of other reasons. This is why it is important for you to note that email notifications provided by SiteSolutions.Com are not and should not be considered a part of the purchased submission services you have purchased from SiteSolutions.Com. They are provided as informational messages only and your actual receipt of any or all of the email notifications does not constitute a breach of our duties regarding the actual submissions of your site(s). The lack of receipt of the email does not mean that your site(s) was not submitted, it merely means that you did not receive the email stating that it had already been done.
What Happens After 12 Months?
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You know that your site's initial success depends upon getting your web site listed in
the engines and directories. You also know that your "continued" success depends upon
your site's continuation of being listed in the engines and directories. Therefore, it's
important to keep submitting your site for as long as you own it.
Automatic Renewal: That's why each year,
we automatically renew your submissions during the last month of your submission cycle for an additional 12 month period. You will of course
receive the lowest price then offered for our service. If it's on sale, you get the sales price. We will
bill the credit card that you gave us during your initial purchase of our service. You can,
however, elect not to take advantage of our automatic renewal by providing us with a written notice 30 days prior to your 12th submission
informing us that it is your desire "not" to renew. We will then not
bill your credit card and your site will then fall out of the engines over a period of time.
How Do I Update My Information With SiteSolutions.Com?
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As mentioned in the above paragraph, we maintain a copy of the information that you provided us when you
originally placed your order, i.e., TITLE, DESCRIPTION, and 16 KEYWORDS. We use this data for submitting
to the "Directories". You see, Directories do not have the ability to Crawl through or visit your web site via a
spider. Therefore, we must provide them the information about you.
Important: When you update your web site's meta tags or title, you should also send us updated information
so we can change the data we have on file for the directories. You simple send your changes to service@sitesolutions.com.
Your changes can be up to: Title - 100 characters max, Description - 250 characters max, Keywords - 16 up to 30
characters max each. Note that this is "characters" not "words" and be sure to include spaces in the total character count.
Search Engines VS Directories
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Search Engines:
Search engines, such as HotBot, create their listings automatically. They gather information from several sources within
your web site including Title, Keywords, Description and Page Content. Each engine operates under it's own rules so
some use all of those sources, others use any sort of combination of them. See Meta Tags below for more information about
meta tags.
If you change your web pages, search engines eventually find these changes, and
that can affect how you are listed. Page titles, body copy and other elements
all play a role.
Directories:
A directory such as Yahoo depends on humans for its listings. You submit a short
description to the directory for your entire site, or editors write one for sites
they review. A search looks for matches only in the descriptions submitted.
Changing your web pages has no effect on your Directory listing. Things that are useful for
improving a listing with a search engine have nothing to do with improving a listing
in a directory. The only exception is that a good site, with good content, might be
more likely to get reviewed than a poor site.
Why does my subscription automatically renew annually?
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It's important to continue to submit your site to the search engines to maintain your ranking, since many search
engines factor in the length of time since a site was submitted into their ranking calculations. If you stop submitting
your site on a monthly basis, your ranking will slowly drop as newer sites are added and ranked higher than your older
listing. To prevent any lapse in service, we automatically renew your subscription annually. If you choose to discontinue
your service, you simply need to notify us of your desire to cancel, in writing and at least 30 days prior to your annual
renewal date.
How Search Engines Rank Your Site
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Those utilizing our optional Guaranteed "Search Engine Positioning" program are NOT affected by the following:
When you search for a topic using a search engine you will almost instantly,
sort through millions of pages that it has in it's database and present you with the ones
that best match your search topic. The results will be listed with what it considers to be
the best match for your search being listed first.
They don't always get it right. Sometimes pages that don't relate to your search make it
through, and sometimes it may take a little work to find what you are looking for.
Search engines follow a set of rules, to determine which pages best match your search
with the main rules being related to the location and frequency of keywords on the web page.
It is often referred to as the location and frequency method.
Most search engines will place a heavy amount of emphasis on what is stated in the TITLE tag
of your web page. If you are looking for Hawaiian Vacations, the search engine will first
look at sites with Hawaiian Vacations listed in the Title Tag as there is an assumption being made that
those pages will best relate to your requested search.
Search engines will also check to see if your search words appear near the top of a web page,
such as in the headline or in the first few paragraphs of text. They go under the assumption that any
page relevant to the topic will mention those words right from the beginning.
How often a keyword or key phrase is mentioned in the web page is another major factor in how
search engines determine relevancy. A search engine will analyze how often keywords appear
in relation to other words in a web page. Those with a higher frequency are often considered more
relevant than other web pages.
Now its time to qualify the location/frequency method described above. All the major
search engines follow it to a point but each search engine operates a little differently
from the others. That's why different search engines return different results for the
exact same search.
To begin with, some search engines index more web pages than others. Some search
engines also index web pages more often than others. The result is that no search
engine has the exact same collection of web pages to search through.
Meta tags are often thought to be the "magic" behind being placed hi in the search
engines. HotBot and Infoseek do give some small advantage to web pages that use keywords
in their meta tags. But then others like Lycos don't even read them at all. You have
probably seen examples where pages that don't have any meta tags still obtain a high position
in the search engine. Remember, they are part of the overall solution to placement but
they are NOT the only answers.
Find What Other Sites Are Linked To Yours?
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Have you ever checked to see if any other web sites have links to your's? Our
Search Engine Link Checker will
examine various engines to see how many other web sites are linked to yours. It's important and here's why. The
more sites that are linked to yours may have a positive influence as to your positioning within the search
engine results.
Remember, this Does Not show you what search engines your web site is in. It shows you "What Other Sites
Are Linked To Your's". It has nothing to do with if you are in the search engines or not.
We have developed a tool for your use which will show you all the various web site that are "Linked To
YOUR site". Just visit our Free Tools page or click HERE.
Special Note You can do this with your
competitors sites and see who is linked to them. Then, contact those sites that are linked to your competition
and see if they want to add your site to their links list. Pretty neat idea...
Submission Process?
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Step 1.) Place your order on line using our submission order form. Click Here To Order Our Premium Submission Service.
Step 2.) We will process your order and begin submissions within 4 days.
Step 3.) Your web site will begin to appear in the search engines and directories anywhere from 3 days to as long as 12 weeks depending upon the engine you are referring to.
Search Engines - Design Your Site For Success
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OK, so now you know about us, the submission process, and the timing involved. Now, let's talk about
what you need to do to make your site "Search Engine Friendly." Remember, it's our job to submit you to the engines
and directories, it's your job and that of your programmers to make sure that your site is "Search Engine Friendly" and
that it is programmed for the best possible placement in the search engine results.
Don't feel bad if you or your programmer had not taken the following topics into consideration when you built your site.
The important thing is that you read and follow these guidelines and implement any changes necessary to bring your
web site up-to-date with everything possible to help in your search engine inclusion and ranking.
With that said, 1) read the items below, 2) use our free tools to assist you, 3) if you have a webmaster/programmer, get them
involved by referring them to this page. Together, we'll all work to get you in and positioned as best as possible. OK? Let's begin, scroll down and start reading.
HTML, HTM, ASP, CGI or Database Delivery
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Some search engines have trouble with web pages that are generated "on the fly."
Meaning that the data on the page comes
from databases or from programs that create the page as and when it is requested. Therefore, try to
use standard .html or .htm web pages at least on your main page. What or how you control
your documents inside your site past your home page doesn't matter as much as your home
page.
Meta Tags
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Meta Tags are a very important part of web page programming. Meta tags are used by most search
engines (not all) to gather their information about your company and the services you provide. This information is
stored by the search engine and is used by it to determine when your site should be included in it's search
results and often times, where your site will appear in those results... towards the top or deeper in the list. See,
they "are" important. Their not the Magic Answer but they can have a lot of influence.
There are numerous types of Meta tags but the most important are the ones for Keywords,
Description plus a piece of code called the Title tag. We'll go into more detail about
each of these in items below under their own separate topics, but let me state that you should have these in order
to get the best results possible.
Do visitors to my site see these meta tags? Nope, they will only see the TITLE TAG which is located at the very
top of their browser but not actually on your web page itself. Be sure to read the areas about each
one of these tags. If your web site doesn't have them, then get them. They are easy to make
and easy to install. We provide a free
Meta Tag Generator which you can use
to make the tags. Once completed just copy them into your web page programming or send them to your
programmer via email and tell them you want them placed in your web page.
Remember, don't put this one off... It is very important...
Meta Http-Equiv VS Meta Name
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META HTTP-EQUIV, <META HTTP-EQUIV="" CONTENT=""> tags usually control the actions of web browsers. They assist the browser in knowing how to better display the web page.
META NAME=, <META NAME="" CONTENT=""> is used by the search engines as a source of information for their spidering and should be used for your keywords and description information.
Keywords Meta Tag
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Keywords is just a computer name for the words that people type into search engines when they
are trying to find something. For example, if you were looking for sites about Mickey Mouse, you
would go to a search engine and type in the words Mickey Mouse. The search engine then looks into
it's database for sites that have those words and then it shows you a list of those sites. Well, Keywords
are one of the areas that most engines will use to gather information about your web site. They will take
your keywords and store them in their memory about your site so they know that your site should be
brought up in the search results when someone is looking for "Mickey Mouse."
OK, so now you need to make a list of keywords... Wow, where to start? Don't worry, it's going to be
easier that you think and we'll show you how to do it.
Take a piece of paper or open up your word processor and just start listing down single words or short
phrases that you think you or others would use in a search engine to try to find your type of products or service.
How many should you list? Well, let's say 50 to 100 words or phrases. Get a lot listed as you'll refine
your list down some later.
1) Click here
for keyword suggestions showing variables of your search word in "key phrases" and how many
times they have been searched in the prior full calendar month.
2) Also, you can use another tool provided by Google® which provides the same basic information
but often times suggests alternate words that you may want to use. It is located
here.
For example, say your web site is focused on Dental Equipment. Anytime someone types
"dental equipment" you are going to want your web page to be included in the search
engines results and hopefully towards the top of the list.
Each page in your web site can and should have different keywords that relate to that
page's specific content. For example, say you have another page about "X-ray Equipment".
Then "X-ray Equipment" should be included in that web pages keywords.
Always try to list your keywords as Key phrases, meaning two or more words long. Usually,
there will be thousands or millions of sites that relate to a single keyword. So choose
phrases of two or more words, and you'll have a better chance of coming up against fewer
sites and maybe rank higher than they do. Meaning, instead of using keywords like "dental,
equipment" you should also use key phrases like "dental equipment" or "dental supplies."
IMPORTANT: Take the keyword or phrase that you think will be searched
most often for your web site and PUT IT FIRST IN YOUR KEYWORDS.
Take the remainder of your keywords and key phrases and list them from the most important to the least
important. Why? Because some search engines only take a limited number of keywords from your
web site and therefore, you don't want to have your most important words or phrases towards the end
of the keyword list as they may very well be cut off and not used. Put Your Most Important Words or
Phrases FIRST. Also, just because you "can" put a ton of keywords in your meta tag does not mean its
the best idea to do so. Keep focused for 2 reasons as many engines
will use a scoring method which will take your keyword and compare it to the total number of keywords
and therefore place a lower value on it "if" its part of 100 keywords VS 25 keywords.
It's hard to do but Keep Focused.
Here is how your keywords should look:
<meta name="keywords" content="paint, painting supplies, painting equipment, wholesale, retail, airless, sprayers, airless sprayers, compressors, hoses, compressor hoses, rentals, equipment rentals, equipment, wallpaper, Denver, colorado, Colorado colorado, and so on...">
Be sure to use the "PLURAL" of a word when possible. For instance: use hoses instead use hose. This way, people searching for either a hose or hoses will find you.
Description Meta Tag
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A Site Description is the text that will show up in most of the search engines next to your company name.
In a sentence or two it provides information about what your business is and what you provide.
Not all search engines will show the same amount of Description in their search results. Some use 60 letters and
spaces while others will use approximately 200-250 characters, letters and spaces. That is why you need to
be concise and to the point. BUT ABOVE ALL, LIST YOUR MOST IMPORTANT KEYWORD FIRST and then
put your other words.
We recommend that you use as many of your keywords in your site description as possible as they may help you
obtain a higher position in the search engines results. However, it should not just be a repeat of your keywords. It should
provide the reader with a compelling reason as to why they should chose your site over your competitors.
Here is what a properly written description should look like remembering our most important keyword and key phrase is
"paint" and "painting supplies":
<meta name="description" content="paint and painting supplies by Johnson Paints, Denver Colorado. Wholesale and retail - painting equipment, airless sprayers, ladders, scaffolding, compressors, hoses, equipment rentals, wallpaper, wood trim and more...">
Title Tag
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NOTE: The TITLE tag is absolutely without a doubt the MOST IMPORTANT TAG in your entire web site.
Your web site's title is part of your HTML programming that you or your programmer created
which controls what appears on your monitor, computer screen, at the "Very Top"
of the browser. Even above the words in your browser FILE, EDIT, VIEW, HELP etc. It may
say your company name or just the word "index."
There are various opinions as to what should be placed there. The title section actually
can have a GREAT INFLUENCE over where your web site will appear within a specific search engine's results.
IMPORTANT: This is very important. No matter what you decide is your #1 most important keyword
or key phrase, you MUST put it as the first word(s) in your Title, Keyword, and Description Tags.
I know... you might want to just put your company name as the first word in the Title...
Don't Do It... Trust us and use our advice. If you feel compelled to put your company name in
the Title Tag then do it like this: (this is assuming that paint and painting supplies are your most important key phrase)
<TITLE>paint and painting supplies - retail & wholesale - Johnson Paints of Denver Colorado</Title>
See how I put the most important keywords first; "paint and painting supplies". I also included their target market,
"retail & wholesale" followed up by the company name and location. Now, think about your web site and see if
you can come up with a good title tag using your information.
Please limit your web site title to no more than 100 letters and spaces as some engines won't use all of the letters/spaces and will only take maybe 50 so again
PUT YOUR MOST IMPORTANT WORD or PHRASE FIRST.
Capitalization or Lower Case Your Keywords?
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NOTE: Do Not Use ALL Caps In Your Meta Tags.
Most search engines are not case-sensitive but some are, which means a search in those engines for "Paint" will bring up
return different results than a search for "paint."
Since you don't want to miss any potential sales, you can list both in your keywords. For
example, returning to the paint example, you might do this;
paint, Paint, PAINT
You have to be careful though as some search engines will consider too much of this as
an attempt to "Spam" their search engine.
What we recommend doing is using "paint, Paint" leaving out the all caps version. This will
give you excellent results as hardly anyone uses all caps anymore like PAINT and helps eliminate
the potential of being considered a word Spammer by the engines. You may also want to put the "Paint"
a few words away from the "paint" word to kind of break it up a little.
Splash or Side Door Web Pages
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CAUTION: Some search engines do not like this type of page and may reject your site as a result.
If however, you decide to proceed, then review the information below and look at the Sample Splash Page. You can see
the source code for the splash page by clicking here.
These are easy to make web pages that are use very focused Title, Keywords and Description.
By focused, we mean that if the topic is Hawaiian Vacation the you would want the following:
Title: Hawaiian Vacations
Description: Hawaiian Vacations - spend your vacation in Hawaii and enjoy all that a Hawaiian Vacation
has to offer.
Keywords: Hawaiian Vacations, hawaiian, vacation, condo, holiday, hawaii, vacation
Page Content: Across the top of the page, put in large text letters the words Hawaiian Vacations.
Make them large and DO NOT make them a graphic image. Search Engines cannot tell what a graphic
image is so don't use it here.
Under the title mentioned above, put a graphic line, not an HR but a true graphic image line. In the
image tag, use an ALT Tag where you can put in Hawaiian Vacations.
Put in 1-2 short paragraphs that discuss Hawaiian Vacation. Start the 1st
paragraph with "Hawaiian Vacations."
Put in a few links to pages in your web site. Very Important, make sure that the first link is to a
page in your site that is named hawaiian_vacation.html or .htm or .??? Just make sure the
name is hawaiian_vacation as some search engines count this as favorable.
Auto Refresh Pages or DNS Redirect
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CAUTION: Some search engines do not like this type of page.
An AutoRefresh page is a page that you or your programmer have made up that when
a person comes into your web site, they are sent to a specific page, like a splash page
mentioned above and are kept there for a set amount of time, like 3-5 seconds. Then, the
page is programmed to then automatically take the person looking at it to another web page
without the person actually touching their keyboard.
This is done most often so people can use splash pages and not have to have the person looking
at it have to click on a link in order to get into the real web site. Problem is that many search engine
Do Not like this type of action and may even reject it from being included in that search engines results.
Additionally, an Instant DNS Redirect is not a good idea either and can prevent an inclusion in an engine. It's just always better to submit your "real" home page if at all possible.
Invisible or Hidden Text
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This is text that has been placed in your web site that is the same color as the background color. This hides the
text from view from your human viewers but keeps it there for the search engines to see. CAUTION as
some search engines actually penalize you for using this technique. It's best to just properly program your
web page from the start and you won't have to resort to this type of activity. Remember, this can hurt your chances
in many of the search engines.
Alt Tags
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This is a part of programming that is included in the image tag to display graphic
images. You can put several words in the ALT area. The content of the ALT tag can be
seen when a person places their mouse pointer over the image that the ALT tag is
associated.
Many search engines will consider the information contained within the ALT tag as
though it were regular text on your web page. This can be a good way to get a well-written
sentence at the top of your page connected to your company logo etc., without
having to actually display it.
An Alt Tag looks like this: <IMG SRC="" ALT="Keyword, keyword phrase etc">
Background Images
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We have all seen these. This is where a company logo or other image is repeated
across the background of the web page with the text and other items on the page
floating over the top of it. The use of these does not count positive or negative as
far as the search engines are concerned. Therefore, the decision to use them is purely
one of artistic value.
A background image is placed in the <BODY> tag like this:
<BODY BACKGROUND="filepath/image_name" BGCOLOR="#FFFFFF" TEXT="#000000" ALINK="#FF0000" VLINK="#FF00FF" LINK="#0000FF">
Links
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Links that are on your web page to other pages in your web site can actually be of
assistance to you search engine placement. When you have a link to other pages in
your web site, it is best to have the new page named for that pages product or service.
An example is, if you are linking to a page about screwdrivers then, name that page
screwdriver.html or what ever extension you require. If the item or topic is more
than one word, then do it like this, mickey_mouse.html.
Frames
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Frames are really great for navigation but they are a PROBLEM for many of today's search
engines. Make sure that you have a complete understanding of frames and how to use them.
Be sure that you have properly completed your NOFRAMES area.
Don't miss that very important part. Also, remember; be sure to have your Title, Keywords and Description in
place as well. Click HERE to see the proper use of tags in a Framed site.
Page Layout and Content
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Page layout can have a very strong influence over search engine positioning. Make sure
that you have your keywords mentioned in your body content. Be sure that they are more
towards the top of the page than towards the bottom. Make your most important keywords
be paragraph headings (see below re Headings) in larger text than the balance of the paragraph they are above.
This will place a special emphasis on them and some search engines will use that in ranking
your web page.
Remember that search engines read a page from top to bottom and in the case of using
tables, they will follow the table design. Therefore, make sure that you have your
important text placed before any address or links in your page. Some search engines
ignore meta tags and gain their information directly from your web page and will use
the first 120-200 characters of text as the description that they display in the search
results about your site. You don't want to waste that area to your street address or
phone number or some page link information.
The number of times a word is mentioned on a page also has an affect on the search engine ranking. If
they see a common theme throughout the page, they will score a higher score on that word(s). Be warned
however, that repeating a word(s) too many times can actually hurt you as it can be considered "Word Spamming".
Do Not do this: paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint paint
as many engines will either ignore any use of paint beyond 3-5 uses or even worse, they may reject your page completely. Discuss this with your programmer to make sure that you do not make a mistake in this area.
Headings
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Many Search Engines use part or all of your sites actual text to help them decide who and what your
site is about and, where to place you in their search results. As part of that information gathering, they often
place special emphasis and a higher score on text placed in certain areas of the web page. Also, how the
text is formatted plays an important role as well.
One of the most important areas of page content for the engines is a HEADER.
This is text placed on your page, often the top center,
of your web page that is positioned between HEADER tags. For example:
H1 Is This Size
H2 Is This Size
H3 Is This Size
H4 Is This Size
H5 Is This Size
H6 Is This Size
Headings are the larger print, or subtitles on a page. Headings appear in various sizes and are controlled by the
HTML tags <H1>, <H2>, <H3>, etc. The proper layout of the Heading Tag looks like this:
<H1>This is the proper code for a header</H1>
Many engines will take the keywords within heading tags and assign them far more significance than words
found in the body text. It's logical since headings often give an overview of a particular page or a separate
topic for the page.
Why Is My Site Having Problems Getting Listed?
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99% of the time there are no problems getting a web site listed in most engines. However, there are certain
things that may exclude your site from being listed. Each search engine has it's own set of criteria that causes
a "rejection" to happen. Some common areas are as follows:
Hidden Text: Text that is either too small or is made to be the same color as the background color.
Pages with off-topic or an excessive amount of keywords.
Duplication of content, either by excessive submission of the same page, submitting the same pages from many domains, or submitting the same page content from multiple hosts.
Word Spamming: Repeating a word over and over over over over over over over over.
No Actual Text On The Page: A page comprised of just graphic images with none or very little text.
Web Site Loads Very Slow: A slow loading page may appear to be "down or broken" and excluded.
Web Site Was Not Reachable By The Crawler/Spider: Sites must be available at the time the engine spiders it or it will be excluded.
Cloaking Was Detected On Your Web Page: Sites that are "cloaked" are often times rejected by engines.
Site Is Under Construction: Some engines do not want sites that are incomplete.
Splash or Doorway pages, or machine-generated pages with minimal or no content with the sole purpose being to get a user to click to another page. Pages that contain Auto Refresh codes are sometimes excluded.
Pages that contain AutoRefresh codes or Redirects, or a DNS that instantly points the user to another domain location are sometimes excluded.
Dynamic Pages often block Web crawlers. Giving your visitors unique experiences, tailored to their needs,
is nice but the techniques you use to do that could stop search engines from indexing your content and therefore could
greatly reduce your potential traffic. Dynamically generated pages are created on the fly from a variety of
elements held in databases. Usually this type of page has a question mark (?) in the URL. When a search
engine crawler arrives at that type of page, it captures the content but then halts immediately, and will not follow the links,
because it sees ahead of it an unknown infinite number of pages -- a black hole that would trap the server and bring it to a crash.
Pages that have these symbols in the URL: ampersand (&), percent sign (%), equals sign (=), dollar sign ($) or question mark (?). Many spiders do not recognize them.
Pages that contain only links to other pages or domains.
Active Server Pages, pages that end with (.asp) that have question marks in their URLs (indicating that the
page is a script for the construction of a page, rather than just static content) are most often not indexed.
Hate Sites or Illegal Content: Sites that profess hate or illegal activities are sometimes excluded.
Be Careful Who Your Neighbors Are: Be careful about where you
have your pages hosted. If the hosting service also hosts spammers and pornographers, you could wind
up being penalized or excluded simply because the underlying IP address for that service is the same
for all the virtual domains it includes. You see, when search engines
detect a "search engine spammer" or other websites that they want to exclude from their search engine,
they can and often do "BLOCK" ALL submissions from that particular IP Address or Hosting Machine. This means
that if your web site is on the same IP address or same Hosting Machine as the "blocked" website, your
site may also very well be blocked from that engine. If your having problems getting your web site listed on
many of the engines. You may have been blocked due to your neighbors. You may want to request
that your Hosting company move your site to another machine or IP address.
Here are some direct quotes from various search engines as to their acceptance guidelines. Note that they
have very similar guidelines as do the other engines that are not included here. If you are doing one of these
things, chances are you are going to have problems getting listed with some or all engines.
LookSmart Site Selection Criteria:
In order to be accepted into the LookSmart directory and distributed across the LookSmart Network, your site must meet certain standards of content and quality. These standards ensure that we provide our partner sites with quality listings and an optimized search experience.
Your site must be in English and be of use to an audience located in the United States. Sites not appropriate for the United States should be submitted to one of LookSmart's Global Directories. .
Your site must have your own original content.
Your site cannot contain pornography, pornographic or adult advertising, erotica or adults-only content, gratuitous or graphic violence, material that infringes on or violates someone's rights, defamatory or offensive material, or material that promotes/disseminates illegal activities.
You are solely responsible for ensuring that the content and activities on your site are in compliance with all applicable laws and regulations. To the extent that pharmaceuticals and/or medical devices may be offered or promoted on your site, you certify that you are a licensed health care provider or other entity authorized to prescribe, distribute or otherwise deal in such products under the jurisdictions in which they are sold.
Your site must be up and running seven days a week and 24 hours a day.
Your site must not be under construction, and all links must be wor | 
Frequently Asked Questions
